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    Navigator

    Understand any audience instantly.

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    Extrovert
    88
    %
    Yoga
    85
    %
    Pokemon Go
    78
    %
    Fame
    77
    %
    Nostalgia
    84
    %

    Nike
    #1

    Nike

    Footwear
    212K
    Sample size
    Adidas
    #2

    Adidas

    Footwear
    97.3K
    Sample size
    Apple
    #3

    Apple

    Smartphones
    94.2K
    Sample size
    Gucci
    #4

    Gucci

    Fragrances
    44.6K
    Sample size
    Netflix
    #5

    Netflix

    Streaming
    44K
    Sample size
    Samsung
    #6

    Samsung

    Smartphones
    41K
    Sample size
    YouTube
    #7

    YouTube

    Streaming
    38.7K
    Sample size
    Puma
    #8

    Puma

    Footwear
    35.1K
    Sample size
    Nike Jordan
    #9

    Nike Jordan

    Athletic Footwear
    34.6K
    Sample size
    Target
    #10

    Target

    Big Box Stores
    27.9K
    Sample size
    Nintendo
    #11

    Nintendo

    Game Studios
    26.6K
    Sample size
    Adidas Originals
    #12

    Adidas Originals

    Athletic Apparel
    25.3K
    Sample size
    Use Cases

    Put the world’s largest psychological database to work

    200k+
    Games
    19k+
    Brands
    1.7k+
    Influencers
    175+
    Psychological Traits
    23+
    Motivations
    100k+
    Interests
    52k+
    Preferences
    200k+
    Games
    19k+
    Brands
    1.7k+
    Influencers
    175+
    Psychological Traits
    23+
    Motivations
    100k+
    Interests
    52k+
    Preferences
    200k+
    Games
    19k+
    Brands
    1.7k+
    Influencers
    175+
    Psychological Traits
    23+
    Motivations
    100k+
    Interests
    52k+
    Preferences
    200k+
    Games
    19k+
    Brands
    1.7k+
    Influencers
    175+
    Psychological Traits
    23+
    Motivations
    100k+
    Interests
    52k+
    Preferences
    Marketing

    Marketing

    Uncover what truly motivates any audience — on demand. Personalize ads the right way, create campaigns that convert, and optimize creative and media spend before launch.

    Popular Solutions

    • Personality Based Messaging
    • Favorite Brands & Channels
    • Competitor Audience Trends
    • Brand Strategy & Management
    • Creative Optimization AI
    • Customer (Re)activation
    Product Building

    Product Building

    Design features based on your audience's true needs. Validate product ideas against advanced consumer profiles, minimizing risk and finding product-market fit before development begins.

    Popular Solutions

    • Real-time Ideal Customer Profiles
    • Market Size & Potential
    • Competitive Benchmarking
    • Top Features & Preferences
    • Concept Validation
    • Product Strategy & Hybridization
    Research

    Research

    Zoom in on any audience instantly — including your competition. Discover hidden motivations, values, and personality traits across diverse segments without conducting a single survey.

    Popular Solutions

    • Research Panels
    • Community Health & UX Scores
    • User & Player Research
    • Idea-Market-Fit Testing
    • Persona Mapping
    • Audience Competitive Analysis

    From Blueprint to Blockbuster

    Dive deeper into the psychological shifts that have occurred and what this means for studios like EA, Ascendant Studios, and Greenstone Games who are building and scaling games today.

    Annual State of the Player

    Solsten’s State of the Player report offers the only glimpse into the largest psychological dataset on players. Stay ahead of the curve and see how the industry is changing.

    Want to learn more about what Solsten can offer?