Amazon Prime audience overview

People who prefer the Amazon Prime experience

The Amazon Prime audience consists of 514,612 individuals collected from around the world.

Why these people like Amazon Prime
This audience is drawn to Amazon Prime due to a combination of their top
,
, and
.

The most impactful traits that drive people to Amazon Prime arecombination of their top motivators, perso.

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Amazon Prime audience insights powered by Solsten

This Amazon Prime audience profile is created with Solsten’s cutting-edge psychographic intelligence, revealing what drives Amazon Prime’s global customer base—from values and motivations to behaviors and emotional triggers. Solsten goes far beyond basic demographics, delivering deep, actionable insights into people who like Amazon Prime’s psychology to fuel smarter marketing strategies, stronger engagement, and brand growth.

With real-time analysis of consumer behavior and psychological drivers, Solsten helps brands targeting people who like Amazon Prime to connect authentically and outperform competitors. All data is aggregated and anonymized to protect individual privacy.

Explore how Solsten unlocks the full potential of Amazon Prime fans and empowers marketers with the deepest audience intelligence available.

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Amazon Prime's competitors and target audience opportunities

Explore brands like Amazon Prime and audiences with similar psychology and behaviors.

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Amazon Prime Customer Profile & Market Analysis