About this audience
Based on first-party data
This audience is generated based on the respondents of Solsten’s AI-based assessment including companies that use our Traits product. All data is derived from premium sourced first-party data.
Learn about TraitsPeople who prefer the Gaming experience
The Gaming audience consists of 151,520 individuals collected from around the world.
Why these people like Gaming
Personality traits
Solsten’s personality traits reveal this audience’s enduring behaviors, cognition, and emotional patterns.
Values
Values describe the core principles that shape an audience's sense of what is important in life.
Motivators
Solsten measures intrinsic motivators rooted in clinical psychology, ensuring confidence in how to drive this audience to take action or pursue a goal.
The most impactful traits that drive people to Gaming arecombination of their top motivators, perso.
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Top recommendations for this audienceAI recommendations
Solsten’s recommendations are always derived from premium sourced first-party data via scientifically validated instruments developed in-house.
AI recommendations
Solsten’s recommendations are always derived from premium sourced first-party data via scientifically validated instruments developed in-house.
Tailored to the Gaming audience
Competitors and target audience opportunitiesIdentify target audiences with similar psychology, interests, and demographics to explore competition, partnerships, product opportunities, and market expansion.
Identify target audiences with similarity to Gaming.
Likemindedness
Audiences sorted by Likemindedness share attitudes, preferences, and behaviors, enabling easier messaging, efficient marketing, and higher engagement.
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NumberLikemindedness
Audiences sorted by Likemindedness share attitudes, preferences, and behaviors, enabling easier messaging, efficient marketing, and higher engagement.
Total addressable market (TAM):1093M people like Gaming.
Total addressable market (TAM):620M people like both General & Holding Companies and Gaming.
Total addressable market (TAM):1093M people like Gaming.
Total addressable market (TAM):304M people like both Rockstar Games and Gaming.
Total addressable market (TAM):1093M people like Gaming.
Total addressable market (TAM):391M people like both PC Gaming and Gaming.
Total addressable market (TAM):1093M people like Gaming.
Total addressable market (TAM):433M people like both Ubisoft and Gaming.
Total addressable market (TAM):1093M people like Gaming.
Total addressable market (TAM):389M people like both Electronic Arts and Gaming.
Total addressable market (TAM):957M people like Music.
Total addressable market (TAM):1093M people like Gaming.
Total addressable market (TAM):378M people like both Music and Gaming.
What defines this audience
The psychographics, behaviors, and preferences of the Gaming audience.
Sorting scores by their percentile rank, showing how this value compares to others. (i.e. this score is higher than X% of the scores in the dataset)
