About this audience
Based on first-party data
This audience is generated based on the respondents of Solsten’s AI-based assessment including companies that use our Traits product. All data is derived from premium sourced first-party data.
Learn about TraitsPeople who prefer the Personal Care experience
The Personal Care audience consists of 32,364 individuals collected from around the world.
Why these people like Personal Care
Personality traits
Solsten’s personality traits reveal this audience’s enduring behaviors, cognition, and emotional patterns.
Values
Values describe the core principles that shape an audience's sense of what is important in life.
Motivators
Solsten measures intrinsic motivators rooted in clinical psychology, ensuring confidence in how to drive this audience to take action or pursue a goal.
The most impactful traits that drive people to Personal Care arecombination of their top motivators, perso.
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Top recommendations for this audienceAI recommendations
Solsten’s recommendations are always derived from premium sourced first-party data via scientifically validated instruments developed in-house.
AI recommendations
Solsten’s recommendations are always derived from premium sourced first-party data via scientifically validated instruments developed in-house.
Tailored to the Personal Care audience
Competitors and target audience opportunitiesIdentify target audiences with similar psychology, interests, and demographics to explore competition, partnerships, product opportunities, and market expansion.
Identify target audiences with similarity to Personal Care.
Likemindedness
Audiences sorted by Likemindedness share attitudes, preferences, and behaviors, enabling easier messaging, efficient marketing, and higher engagement.
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NumberLikemindedness
Audiences sorted by Likemindedness share attitudes, preferences, and behaviors, enabling easier messaging, efficient marketing, and higher engagement.
Total addressable market (TAM):832M people like Personal Care.
Total addressable market (TAM):329M people like both Lingerie and Personal Care.
Total addressable market (TAM):832M people like Personal Care.
Total addressable market (TAM):321M people like both Household Products and Personal Care.
Total addressable market (TAM):832M people like Personal Care.
Total addressable market (TAM):341M people like both Accessories and Personal Care.
Total addressable market (TAM):832M people like Personal Care.
Total addressable market (TAM):141M people like both Footwear and Personal Care.
Total addressable market (TAM):832M people like Personal Care.
Total addressable market (TAM):229M people like both Casual & Fast Fashion and Personal Care.
Total addressable market (TAM):686M people like Beverages.
Total addressable market (TAM):832M people like Personal Care.
Total addressable market (TAM):188M people like both Beverages and Personal Care.
What defines this audience
The psychographics, behaviors, and preferences of the Personal Care audience.
Sorting scores by their percentile rank, showing how this value compares to others. (i.e. this score is higher than X% of the scores in the dataset)
