Solsten’s data for Snapchat
The information about this audience is based on 110,967 real people’s profiles.
The population of this audience supports directional insights at the overall level, catching only large, obvious trends (95% confidence interval, ±10% margin of error).
110,967 profiles
Snapchat: Who they are, how to reach them, and what to recommend.
Audience overview for the people who like Snapchat in Solsten’s database of psychological profiles.
Type of people who like Snapchat
Solsten identifies patterns across the psychology of each audience to automatically create distinct personas for people who likes Snapchat that can be individually be used to understand, reach, recommend, build, benchmark, expand, and create.
The Snapchat target audience contains 5 like-minded personas, aggregated based on their distinct psychological makeup.
They are energetic and expressive, fueled by emotion and social connection.
They live on their own terms, valuing independence and maintaining a skeptical outlook.
They keep to themselves and don't follow social norms or trends.
They are emotionally tuned, guided by compassion, and deeply care about others.
They are energetic and socially plugged in, thriving in lively group settings.
Chat with people who like Snapchat
Market to Snapchat fans
Why is Solsten’s Snapchat audience data different?
Solsten differentiates itself by grounding audience insights in measured psychology (patented psychological clustering across a database of 3.4B+ people) rather than surface-level demographics, survey data, or scraped behavior. This gives you a “why,” not just a “what,” behind audience decisions. Solsten helps teams understand why audiences care by combining aggregated psychological profiles, motivations, values, affinities, communication preferences, UX signals, and audience overlap.
Snapchat's competitors and target audience opportunitiesIdentify target audiences with similar psychology, interests, and demographics to explore competition, partnerships, product opportunities, and market expansion.
Explore brands like Snapchat and audiences with similar psychology and behaviors.
