Solsten’s data for Social Media
The information about this audience is based on 8,749 real people’s profiles.
The population of this audience supports directional insights at the overall level, catching only large, obvious trends (95% confidence interval, ±10% margin of error).
8,749 profiles
Social Media: Who they are, how to reach them, and what to recommend.
Audience overview for the people who like Social Media in Solsten’s database of psychological profiles.
Type of people who like Social Media
Solsten identifies patterns across the psychology of each audience to automatically create distinct personas for people who likes Social Media that can be individually be used to understand, reach, recommend, build, benchmark, expand, and create.
The Social Media target audience contains 7 like-minded personas, aggregated based on their distinct psychological makeup.

They are emotionally tuned, guided by compassion, and deeply care about others.

They are energetic and socially plugged in, thriving in lively group settings.

They are energetic and expressive, fueled by emotion and social connection.

They are ambitious, focused, and socially confident.

They are naturally sociable and easygoing, shining in social environments and building strong connections.

They keep to themselves and don't follow social norms or trends.

They live on their own terms, valuing independence and maintaining a skeptical outlook.
Chat with people who like Social Media
Market to Social Media fans
Why is Solsten’s Social Media audience data different?
Solsten differentiates itself by grounding audience insights in measured psychology (patented psychological clustering across a database of 3.4B+ people) rather than surface-level demographics, survey data, or scraped behavior. This gives you a “why,” not just a “what,” behind audience decisions. Solsten helps teams understand why audiences care by combining aggregated psychological profiles, motivations, values, affinities, communication preferences, UX signals, and audience overlap.
Social Media's competitors and target audience opportunitiesIdentify target audiences with similar psychology, interests, and demographics to explore competition, partnerships, product opportunities, and market expansion.
Explore brands like Social Media and audiences with similar psychology and behaviors.

