About this audience
Based on first-party data
This audience is generated based on the respondents of Solsten’s AI-based assessment including companies that use our Traits product. All data is derived from premium sourced first-party data.
Learn about TraitsPeople who prefer the Sportswear experience
The Sportswear audience consists of 408,995 individuals collected from around the world.
Why these people like Sportswear
Personality traits
Solsten’s personality traits reveal this audience’s enduring behaviors, cognition, and emotional patterns.
Values
Values describe the core principles that shape an audience's sense of what is important in life.
Motivators
Solsten measures intrinsic motivators rooted in clinical psychology, ensuring confidence in how to drive this audience to take action or pursue a goal.
The most impactful traits that drive people to Sportswear arecombination of their top motivators, perso.
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Top recommendations for this audienceAI recommendations
Solsten’s recommendations are always derived from premium sourced first-party data via scientifically validated instruments developed in-house.
AI recommendations
Solsten’s recommendations are always derived from premium sourced first-party data via scientifically validated instruments developed in-house.
Tailored to the Sportswear audience
Competitors and target audience opportunitiesIdentify target audiences with similar psychology, interests, and demographics to explore competition, partnerships, product opportunities, and market expansion.
Identify target audiences with similarity to Sportswear.
Likemindedness
Audiences sorted by Likemindedness share attitudes, preferences, and behaviors, enabling easier messaging, efficient marketing, and higher engagement.
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NumberLikemindedness
Audiences sorted by Likemindedness share attitudes, preferences, and behaviors, enabling easier messaging, efficient marketing, and higher engagement.
Total addressable market (TAM):2359M people like Sportswear.
Total addressable market (TAM):2202M people like both Footwear and Sportswear.
Total addressable market (TAM):2359M people like Sportswear.
Total addressable market (TAM):2099M people like both Athletic and Sportswear.
Total addressable market (TAM):2359M people like Sportswear.
Total addressable market (TAM):84M people like both Champion and Sportswear.
Total addressable market (TAM):2359M people like Sportswear.
Total addressable market (TAM):1075M people like both Luxury and Sportswear.
Total addressable market (TAM):2359M people like Sportswear.
Total addressable market (TAM):735M people like both Shoes and Sportswear.
Total addressable market (TAM):2144M people like Clothing.
Total addressable market (TAM):2359M people like Sportswear.
Total addressable market (TAM):958M people like both Clothing and Sportswear.
What defines this audience
The psychographics, behaviors, and preferences of the Sportswear audience.
Sorting scores by their percentile rank, showing how this value compares to others. (i.e. this score is higher than X% of the scores in the dataset)
