Spotify audience overviewBased on first-party data
This audience is generated based on the respondents of Solsten's AI-based assessment including companies that use our Traits product. All data is derived from premium sourced first-party data.
Learn about Traits
Based on first-party data
This audience is generated based on the respondents of Solsten's AI-based assessment including companies that use our Traits product. All data is derived from premium sourced first-party data.
Learn about TraitsPeople who prefer the Spotify experience
The Spotify audience consists of 396,360 individuals collected from around the world.
Why these people like Spotify
Personality traits
Solsten’s personality traits reveal this audience’s enduring behaviors, cognition, and emotional patterns.
Values
Values describe the core principles that shape an audience's sense of what is important in life.
Motivators
Solsten measures intrinsic motivators rooted in clinical psychology, ensuring confidence in how to drive this audience to take action or pursue a goal.
The most impactful traits that drive people to Spotify arecombination of their top motivators, perso.
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Spotify audience insights powered by Solsten
This Spotify audience profile is created with Solsten’s cutting-edge psychographic intelligence, revealing what drives Spotify’s global customer base—from values and motivations to behaviors and emotional triggers. Solsten goes far beyond basic demographics, delivering deep, actionable insights into people who like Spotify’s psychology to fuel smarter marketing strategies, stronger engagement, and brand growth.
With real-time analysis of consumer behavior and psychological drivers, Solsten helps brands targeting people who like Spotify to connect authentically and outperform competitors. All data is aggregated and anonymized to protect individual privacy.
Explore how Solsten unlocks the full potential of Spotify fans and empowers marketers with the deepest audience intelligence available.
Get early access to ElarisSpotify's competitors and target audience opportunitiesIdentify target audiences with similar psychology, interests, and demographics to explore competition, partnerships, product opportunities, and market expansion.
Explore brands like Spotify and audiences with similar psychology and behaviors.
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NumberSpotify-lovers' preferences and interestsAI recommendations
Solsten’s recommendations are always derived from premium sourced first-party data via scientifically validated instruments developed in-house.
AI recommendations
Solsten’s recommendations are always derived from premium sourced first-party data via scientifically validated instruments developed in-house.
Tailor recommendations and targeting strategies to align with where each distinct Spotify persona spends their time.
