About this audience
Based on first-party data
This audience is generated based on the respondents of Solsten’s AI-based assessment including companies that use our Traits product. All data is derived from premium sourced first-party data.
Learn about TraitsPeople who prefer the Technology experience
The Technology audience consists of 393,001 individuals collected from around the world.
Why these people like Technology
Personality traits
Solsten’s personality traits reveal this audience’s enduring behaviors, cognition, and emotional patterns.
Values
Values describe the core principles that shape an audience's sense of what is important in life.
Motivators
Solsten measures intrinsic motivators rooted in clinical psychology, ensuring confidence in how to drive this audience to take action or pursue a goal.
The most impactful traits that drive people to Technology arecombination of their top motivators, perso.
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Top recommendations for this audienceAI recommendations
Solsten’s recommendations are always derived from premium sourced first-party data via scientifically validated instruments developed in-house.
AI recommendations
Solsten’s recommendations are always derived from premium sourced first-party data via scientifically validated instruments developed in-house.
Tailored to the Technology audience
Competitors and target audience opportunitiesIdentify target audiences with similar psychology, interests, and demographics to explore competition, partnerships, product opportunities, and market expansion.
Identify target audiences with similarity to Technology.
Likemindedness
Audiences sorted by Likemindedness share attitudes, preferences, and behaviors, enabling easier messaging, efficient marketing, and higher engagement.
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NumberLikemindedness
Audiences sorted by Likemindedness share attitudes, preferences, and behaviors, enabling easier messaging, efficient marketing, and higher engagement.
Total addressable market (TAM):2485M people like Technology.
Total addressable market (TAM):1153M people like both Consumer Electronics and Technology.
Total addressable market (TAM):2485M people like Technology.
Total addressable market (TAM):192M people like both Consoles and Technology.
Total addressable market (TAM):2485M people like Technology.
Total addressable market (TAM):194M people like both PlayStation and Technology.
Total addressable market (TAM):2485M people like Technology.
Total addressable market (TAM):1123M people like both Mobile Devices and Technology.
Total addressable market (TAM):2485M people like Technology.
Total addressable market (TAM):818M people like both Gaming and Technology.
Total addressable market (TAM):278M people like Accessories.
Total addressable market (TAM):2485M people like Technology.
Total addressable market (TAM):278M people like both Accessories and Technology.
What defines this audience
The psychographics, behaviors, and preferences of the Technology audience.
Sorting scores by their percentile rank, showing how this value compares to others. (i.e. this score is higher than X% of the scores in the dataset)
