YouTube Premium audience overviewBased on first-party data
This audience is generated based on the respondents of Solsten's AI-based assessment including companies that use our Traits product. All data is derived from premium sourced first-party data.
Learn about Traits
Based on first-party data
This audience is generated based on the respondents of Solsten's AI-based assessment including companies that use our Traits product. All data is derived from premium sourced first-party data.
Learn about TraitsPeople who prefer the YouTube Premium experience
The YouTube Premium audience consists of 137,936 individuals collected from around the world.
Why these people like YouTube Premium
Personality traits
Solsten’s personality traits reveal this audience’s enduring behaviors, cognition, and emotional patterns.
Values
Values describe the core principles that shape an audience's sense of what is important in life.
Motivators
Solsten measures intrinsic motivators rooted in clinical psychology, ensuring confidence in how to drive this audience to take action or pursue a goal.
The most impactful traits that drive people to YouTube Premium arecombination of their top motivators, perso.
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YouTube Premium audience insights powered by Solsten
This YouTube Premium audience profile is created with Solsten’s cutting-edge psychographic intelligence, revealing what drives YouTube Premium’s global customer base—from values and motivations to behaviors and emotional triggers. Solsten goes far beyond basic demographics, delivering deep, actionable insights into people who like YouTube Premium’s psychology to fuel smarter marketing strategies, stronger engagement, and brand growth.
With real-time analysis of consumer behavior and psychological drivers, Solsten helps brands targeting people who like YouTube Premium to connect authentically and outperform competitors. All data is aggregated and anonymized to protect individual privacy.
Explore how Solsten unlocks the full potential of YouTube Premium fans and empowers marketers with the deepest audience intelligence available.
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