About this audience
Based on first-party data
This audience is generated based on the respondents of Solsten’s AI-based assessment including companies that use our Traits product. All data is derived from premium sourced first-party data.
Learn about TraitsPeople who prefer the Apparel experience
The Apparel audience consists of 89,039 individuals collected from around the world.
Why these people like Apparel
Personality traits
Solsten’s personality traits reveal this audience’s enduring behaviors, cognition, and emotional patterns.
Values
Values describe the core principles that shape an audience's sense of what is important in life.
Motivators
Solsten measures intrinsic motivators rooted in clinical psychology, ensuring confidence in how to drive this audience to take action or pursue a goal.
The most impactful traits that drive people to Apparel arecombination of their top motivators, perso.
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Top recommendations for this audienceAI recommendations
Solsten’s recommendations are always derived from premium sourced first-party data via scientifically validated instruments developed in-house.
AI recommendations
Solsten’s recommendations are always derived from premium sourced first-party data via scientifically validated instruments developed in-house.
Tailored to the Apparel audience
Competitors and target audience opportunitiesIdentify target audiences with similar psychology, interests, and demographics to explore competition, partnerships, product opportunities, and market expansion.
Identify target audiences with similarity to Apparel.
Likemindedness
Audiences sorted by Likemindedness share attitudes, preferences, and behaviors, enabling easier messaging, efficient marketing, and higher engagement.
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NumberLikemindedness
Audiences sorted by Likemindedness share attitudes, preferences, and behaviors, enabling easier messaging, efficient marketing, and higher engagement.
Total addressable market (TAM):442M people like Apparel.
Total addressable market (TAM):325M people like both Athletic and Apparel.
Total addressable market (TAM):442M people like Apparel.
Total addressable market (TAM):57M people like both Youth and Apparel.
Total addressable market (TAM):442M people like Apparel.
Total addressable market (TAM):126M people like both Accessories and Apparel.
Total addressable market (TAM):442M people like Apparel.
Total addressable market (TAM):71M people like both The North Face and Apparel.
Total addressable market (TAM):442M people like Apparel.
Total addressable market (TAM):99M people like both Sunglasses and Apparel.
Total addressable market (TAM):395M people like Tommy Hilfiger.
Total addressable market (TAM):442M people like Apparel.
Total addressable market (TAM):49M people like both Tommy Hilfiger and Apparel.
What defines this audience
The psychographics, behaviors, and preferences of the Apparel audience.
Sorting scores by their percentile rank, showing how this value compares to others. (i.e. this score is higher than X% of the scores in the dataset)
