About this audience
Based on first-party data
This audience is generated based on the respondents of Solsten’s AI-based assessment including companies that use our Traits product. All data is derived from premium sourced first-party data.
Learn about TraitsPeople who prefer the Consumer Electronics experience
The Consumer Electronics audience consists of 123,147 individuals collected from around the world.
Why these people like Consumer Electronics
Personality traits
Solsten’s personality traits reveal this audience’s enduring behaviors, cognition, and emotional patterns.
Values
Values describe the core principles that shape an audience's sense of what is important in life.
Motivators
Solsten measures intrinsic motivators rooted in clinical psychology, ensuring confidence in how to drive this audience to take action or pursue a goal.
The most impactful traits that drive people to Consumer Electronics arecombination of their top motivators, perso.
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Top recommendations for this audienceAI recommendations
Solsten’s recommendations are always derived from premium sourced first-party data via scientifically validated instruments developed in-house.
AI recommendations
Solsten’s recommendations are always derived from premium sourced first-party data via scientifically validated instruments developed in-house.
Tailored to the Consumer Electronics audience
Competitors and target audience opportunitiesIdentify target audiences with similar psychology, interests, and demographics to explore competition, partnerships, product opportunities, and market expansion.
Identify target audiences with similarity to Consumer Electronics.
Likemindedness
Audiences sorted by Likemindedness share attitudes, preferences, and behaviors, enabling easier messaging, efficient marketing, and higher engagement.
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NumberLikemindedness
Audiences sorted by Likemindedness share attitudes, preferences, and behaviors, enabling easier messaging, efficient marketing, and higher engagement.
Total addressable market (TAM):1153M people like Consumer Electronics.
Total addressable market (TAM):899M people like both Mobile Devices and Consumer Electronics.
Total addressable market (TAM):1153M people like Consumer Electronics.
Total addressable market (TAM):786M people like both Mobile Devices and Consumer Electronics.
Total addressable market (TAM):1153M people like Consumer Electronics.
Total addressable market (TAM):717M people like both Wearables and Consumer Electronics.
Total addressable market (TAM):1153M people like Consumer Electronics.
Total addressable market (TAM):703M people like both Samsung and Consumer Electronics.
Total addressable market (TAM):1153M people like Consumer Electronics.
Total addressable market (TAM):120M people like both Audio and Consumer Electronics.
Total addressable market (TAM):194M people like PlayStation.
Total addressable market (TAM):1153M people like Consumer Electronics.
Total addressable market (TAM):70M people like both PlayStation and Consumer Electronics.
What defines this audience
The psychographics, behaviors, and preferences of the Consumer Electronics audience.
Sorting scores by their percentile rank, showing how this value compares to others. (i.e. this score is higher than X% of the scores in the dataset)
