About this audience
Based on first-party data
This audience is generated based on the respondents of Solsten’s AI-based assessment including companies that use our Traits product. All data is derived from premium sourced first-party data.
Learn about TraitsPeople who prefer the Consumer Goods experience
The Consumer Goods audience consists of 716,828 individuals collected from around the world.
Why these people like Consumer Goods
Personality traits
Solsten’s personality traits reveal this audience’s enduring behaviors, cognition, and emotional patterns.
Values
Values describe the core principles that shape an audience's sense of what is important in life.
Motivators
Solsten measures intrinsic motivators rooted in clinical psychology, ensuring confidence in how to drive this audience to take action or pursue a goal.
The most impactful traits that drive people to Consumer Goods arecombination of their top motivators, perso.
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Top recommendations for this audienceAI recommendations
Solsten’s recommendations are always derived from premium sourced first-party data via scientifically validated instruments developed in-house.
AI recommendations
Solsten’s recommendations are always derived from premium sourced first-party data via scientifically validated instruments developed in-house.
Tailored to the Consumer Goods audience
Competitors and target audience opportunitiesIdentify target audiences with similar psychology, interests, and demographics to explore competition, partnerships, product opportunities, and market expansion.
Identify target audiences with similarity to Consumer Goods.
Likemindedness
Audiences sorted by Likemindedness share attitudes, preferences, and behaviors, enabling easier messaging, efficient marketing, and higher engagement.
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NumberLikemindedness
Audiences sorted by Likemindedness share attitudes, preferences, and behaviors, enabling easier messaging, efficient marketing, and higher engagement.
Total addressable market (TAM):4290M people like Consumer Goods.
Total addressable market (TAM):3750M people like both Apparel & Accessories and Consumer Goods.
Total addressable market (TAM):4290M people like Consumer Goods.
Total addressable market (TAM):897M people like both Accessories and Consumer Goods.
Total addressable market (TAM):4290M people like Consumer Goods.
Total addressable market (TAM):1301M people like both Casual & Fast Fashion and Consumer Goods.
Total addressable market (TAM):4290M people like Consumer Goods.
Total addressable market (TAM):1315M people like both Lingerie and Consumer Goods.
Total addressable market (TAM):4290M people like Consumer Goods.
Total addressable market (TAM):2319M people like both Luxury Brands and Consumer Goods.
Total addressable market (TAM):832M people like Personal Care.
Total addressable market (TAM):4290M people like Consumer Goods.
Total addressable market (TAM):795M people like both Personal Care and Consumer Goods.
What defines this audience
The psychographics, behaviors, and preferences of the Consumer Goods audience.
Sorting scores by their percentile rank, showing how this value compares to others. (i.e. this score is higher than X% of the scores in the dataset)
