About this audience
Based on first-party data
This audience is generated based on the respondents of Solsten’s AI-based assessment including companies that use our Traits product. All data is derived from premium sourced first-party data.
Learn about TraitsPeople who prefer the Hardware experience
The Hardware audience consists of 209,538 individuals collected from around the world.
Why these people like Hardware
Personality traits
Solsten’s personality traits reveal this audience’s enduring behaviors, cognition, and emotional patterns.
Values
Values describe the core principles that shape an audience's sense of what is important in life.
Motivators
Solsten measures intrinsic motivators rooted in clinical psychology, ensuring confidence in how to drive this audience to take action or pursue a goal.
The most impactful traits that drive people to Hardware arecombination of their top motivators, perso.
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Top recommendations for this audienceAI recommendations
Solsten’s recommendations are always derived from premium sourced first-party data via scientifically validated instruments developed in-house.
AI recommendations
Solsten’s recommendations are always derived from premium sourced first-party data via scientifically validated instruments developed in-house.
Tailored to the Hardware audience
Competitors and target audience opportunitiesIdentify target audiences with similar psychology, interests, and demographics to explore competition, partnerships, product opportunities, and market expansion.
Identify target audiences with similarity to Hardware.
Likemindedness
Audiences sorted by Likemindedness share attitudes, preferences, and behaviors, enabling easier messaging, efficient marketing, and higher engagement.
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NumberLikemindedness
Audiences sorted by Likemindedness share attitudes, preferences, and behaviors, enabling easier messaging, efficient marketing, and higher engagement.
Total addressable market (TAM):1493M people like Hardware.
Total addressable market (TAM):1165M people like both Mobile Devices and Hardware.
Total addressable market (TAM):1493M people like Hardware.
Total addressable market (TAM):607M people like both Samsung Electronics and Hardware.
Total addressable market (TAM):1493M people like Hardware.
Total addressable market (TAM):646M people like both Apple Inc. and Hardware.
Total addressable market (TAM):1493M people like Hardware.
Total addressable market (TAM):281M people like both Sony Group Corporation and Hardware.
Total addressable market (TAM):1493M people like Hardware.
Total addressable market (TAM):334M people like both General and Hardware.
Total addressable market (TAM):823M people like Business Software.
Total addressable market (TAM):1493M people like Hardware.
Total addressable market (TAM):575M people like both Business Software and Hardware.
What defines this audience
The psychographics, behaviors, and preferences of the Hardware audience.
Sorting scores by their percentile rank, showing how this value compares to others. (i.e. this score is higher than X% of the scores in the dataset)
