About this audience
Based on first-party data
This audience is generated based on the respondents of Solsten’s AI-based assessment including companies that use our Traits product. All data is derived from premium sourced first-party data.
Learn about TraitsPeople who prefer the Netflix experience
The Netflix audience consists of 746,842 individuals collected from around the world.
Why these people like Netflix
Personality traits
Solsten’s personality traits reveal this audience’s enduring behaviors, cognition, and emotional patterns.
Values
Values describe the core principles that shape an audience's sense of what is important in life.
Motivators
Solsten measures intrinsic motivators rooted in clinical psychology, ensuring confidence in how to drive this audience to take action or pursue a goal.
The most impactful traits that drive people to Netflix arecombination of their top motivators, perso.
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Top recommendations for this audienceAI recommendations
Solsten’s recommendations are always derived from premium sourced first-party data via scientifically validated instruments developed in-house.
AI recommendations
Solsten’s recommendations are always derived from premium sourced first-party data via scientifically validated instruments developed in-house.
Tailored to the Netflix audience
Competitors and target audience opportunitiesIdentify target audiences with similar psychology, interests, and demographics to explore competition, partnerships, product opportunities, and market expansion.
Identify target audiences with similarity to Netflix.
Likemindedness
Audiences sorted by Likemindedness share attitudes, preferences, and behaviors, enabling easier messaging, efficient marketing, and higher engagement.
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NumberLikemindedness
Audiences sorted by Likemindedness share attitudes, preferences, and behaviors, enabling easier messaging, efficient marketing, and higher engagement.
Total addressable market (TAM):3949M people like Netflix.
Total addressable market (TAM):1900M people like both Disney+ and Netflix.
Total addressable market (TAM):3949M people like Netflix.
Total addressable market (TAM):1060M people like both HBO and Netflix.
Total addressable market (TAM):3949M people like Netflix.
Total addressable market (TAM):661M people like both Hulu and Netflix.
Total addressable market (TAM):3949M people like Netflix.
Total addressable market (TAM):1884M people like both Amazon Prime and Netflix.
Total addressable market (TAM):3949M people like Netflix.
Total addressable market (TAM):437M people like both Roku and Netflix.
Total addressable market (TAM):2123M people like Apple Music.
Total addressable market (TAM):3949M people like Netflix.
Total addressable market (TAM):1399M people like both Apple Music and Netflix.
What defines this audience
The psychographics, behaviors, and preferences of the Netflix audience.
Sorting scores by their percentile rank, showing how this value compares to others. (i.e. this score is higher than X% of the scores in the dataset)
