General audience overviewBased on first-party data
This audience is generated based on the respondents of Solsten's AI-based assessment including companies that use our Traits product. All data is derived from premium sourced first-party data.
Learn about Traits
Based on first-party data
This audience is generated based on the respondents of Solsten's AI-based assessment including companies that use our Traits product. All data is derived from premium sourced first-party data.
Learn about TraitsPeople who prefer the General experience
The General audience consists of 660,654 individuals collected from around the world.
Why these people like General
Personality traits
Solsten’s personality traits reveal this audience’s enduring behaviors, cognition, and emotional patterns.
Values
Values describe the core principles that shape an audience's sense of what is important in life.
Motivators
Solsten measures intrinsic motivators rooted in clinical psychology, ensuring confidence in how to drive this audience to take action or pursue a goal.
The most impactful traits that drive people to General arecombination of their top motivators, perso.
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General audience insights powered by Solsten
This General audience profile is created with Solsten’s cutting-edge psychographic intelligence, revealing what drives General’s global customer base—from values and motivations to behaviors and emotional triggers. Solsten goes far beyond basic demographics, delivering deep, actionable insights into people who like General’s psychology to fuel smarter marketing strategies, stronger engagement, and brand growth.
With real-time analysis of consumer behavior and psychological drivers, Solsten helps brands targeting people who like General to connect authentically and outperform competitors. All data is aggregated and anonymized to protect individual privacy.
Explore how Solsten unlocks the full potential of General fans and empowers marketers with the deepest audience intelligence available.
Get early access to ElarisGeneral's competitors and target audience opportunitiesIdentify target audiences with similar psychology, interests, and demographics to explore competition, partnerships, product opportunities, and market expansion.
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NumberGeneral-lovers' preferences and interestsAI recommendations
Solsten’s recommendations are always derived from premium sourced first-party data via scientifically validated instruments developed in-house.
AI recommendations
Solsten’s recommendations are always derived from premium sourced first-party data via scientifically validated instruments developed in-house.
Tailor recommendations and targeting strategies to align with where each distinct General persona spends their time.
