About this audience
Based on first-party data
This audience is generated based on the respondents of Solsten’s AI-based assessment including companies that use our Traits product. All data is derived from premium sourced first-party data.
Learn about TraitsPeople who prefer the General experience
The General audience consists of 33,070 individuals collected from around the world.
Why these people like General
Personality traits
Solsten’s personality traits reveal this audience’s enduring behaviors, cognition, and emotional patterns.
Values
Values describe the core principles that shape an audience's sense of what is important in life.
Motivators
Solsten measures intrinsic motivators rooted in clinical psychology, ensuring confidence in how to drive this audience to take action or pursue a goal.
The most impactful traits that drive people to General arecombination of their top motivators, perso.
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Top recommendations for this audienceAI recommendations
Solsten’s recommendations are always derived from premium sourced first-party data via scientifically validated instruments developed in-house.
AI recommendations
Solsten’s recommendations are always derived from premium sourced first-party data via scientifically validated instruments developed in-house.
Tailored to the General audience
Competitors and target audience opportunitiesIdentify target audiences with similar psychology, interests, and demographics to explore competition, partnerships, product opportunities, and market expansion.
Identify target audiences with similarity to General.
Likemindedness
Audiences sorted by Likemindedness share attitudes, preferences, and behaviors, enabling easier messaging, efficient marketing, and higher engagement.
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NumberLikemindedness
Audiences sorted by Likemindedness share attitudes, preferences, and behaviors, enabling easier messaging, efficient marketing, and higher engagement.
Total addressable market (TAM):187M people like General.
Total addressable market (TAM):34M people like both Specialty Stores and General.
Total addressable market (TAM):187M people like General.
Total addressable market (TAM):15M people like both Supermarkets and General.
Total addressable market (TAM):187M people like General.
Total addressable market (TAM):43M people like both Books and General.
Total addressable market (TAM):187M people like General.
Total addressable market (TAM):34M people like both Home Improvement & Furniture and General.
Total addressable market (TAM):187M people like General.
Total addressable market (TAM):14M people like both eBay and General.
Total addressable market (TAM):131M people like Toys & Games.
Total addressable market (TAM):187M people like General.
Total addressable market (TAM):34M people like both Toys & Games and General.
What defines this audience
The psychographics, behaviors, and preferences of the General audience.
Sorting scores by their percentile rank, showing how this value compares to others. (i.e. this score is higher than X% of the scores in the dataset)
