About this audience
Based on first-party data
This audience is generated based on the respondents of Solsten’s AI-based assessment including companies that use our Traits product. All data is derived from premium sourced first-party data.
Learn about TraitsPeople who prefer the Smartphones experience
The Smartphones audience consists of 12,551 individuals collected from around the world.
Why these people like Smartphones
Personality traits
Solsten’s personality traits reveal this audience’s enduring behaviors, cognition, and emotional patterns.
Values
Values describe the core principles that shape an audience's sense of what is important in life.
Motivators
Solsten measures intrinsic motivators rooted in clinical psychology, ensuring confidence in how to drive this audience to take action or pursue a goal.
The most impactful traits that drive people to Smartphones arecombination of their top motivators, perso.
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Top recommendations for this audienceAI recommendations
Solsten’s recommendations are always derived from premium sourced first-party data via scientifically validated instruments developed in-house.
AI recommendations
Solsten’s recommendations are always derived from premium sourced first-party data via scientifically validated instruments developed in-house.
Tailored to the Smartphones audience
Competitors and target audience opportunitiesIdentify target audiences with similar psychology, interests, and demographics to explore competition, partnerships, product opportunities, and market expansion.
Identify target audiences with similarity to Smartphones.
Likemindedness
Audiences sorted by Likemindedness share attitudes, preferences, and behaviors, enabling easier messaging, efficient marketing, and higher engagement.
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NumberLikemindedness
Audiences sorted by Likemindedness share attitudes, preferences, and behaviors, enabling easier messaging, efficient marketing, and higher engagement.
Total addressable market (TAM):1032M people like Smartphones.
Total addressable market (TAM):16M people like both Xbox and Smartphones.
Total addressable market (TAM):1032M people like Smartphones.
Total addressable market (TAM):37M people like both Consoles and Smartphones.
Total addressable market (TAM):1032M people like Smartphones.
Total addressable market (TAM):299M people like both Gaming and Smartphones.
Total addressable market (TAM):1032M people like Smartphones.
Total addressable market (TAM):101M people like both Accessories and Smartphones.
Total addressable market (TAM):1032M people like Smartphones.
Total addressable market (TAM):43M people like both PlayStation and Smartphones.
Total addressable market (TAM):209M people like Audio.
Total addressable market (TAM):1032M people like Smartphones.
Total addressable market (TAM):70M people like both Audio and Smartphones.
What defines this audience
The psychographics, behaviors, and preferences of the Smartphones audience.
Sorting scores by their percentile rank, showing how this value compares to others. (i.e. this score is higher than X% of the scores in the dataset)
