About this audience
Based on first-party data
This audience is generated based on the respondents of Solsten’s AI-based assessment including companies that use our Traits product. All data is derived from premium sourced first-party data.
Learn about TraitsPeople who prefer the Gaming experience
The Gaming audience consists of 139,279 individuals collected from around the world.
Why these people like Gaming
Personality traits
Solsten’s personality traits reveal this audience’s enduring behaviors, cognition, and emotional patterns.
Values
Values describe the core principles that shape an audience's sense of what is important in life.
Motivators
Solsten measures intrinsic motivators rooted in clinical psychology, ensuring confidence in how to drive this audience to take action or pursue a goal.
The most impactful traits that drive people to Gaming arecombination of their top motivators, perso.
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Top recommendations for this audienceAI recommendations
Solsten’s recommendations are always derived from premium sourced first-party data via scientifically validated instruments developed in-house.
AI recommendations
Solsten’s recommendations are always derived from premium sourced first-party data via scientifically validated instruments developed in-house.
Tailored to the Gaming audience
Competitors and target audience opportunitiesIdentify target audiences with similar psychology, interests, and demographics to explore competition, partnerships, product opportunities, and market expansion.
Identify target audiences with similarity to Gaming.
Likemindedness
Audiences sorted by Likemindedness share attitudes, preferences, and behaviors, enabling easier messaging, efficient marketing, and higher engagement.
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NumberLikemindedness
Audiences sorted by Likemindedness share attitudes, preferences, and behaviors, enabling easier messaging, efficient marketing, and higher engagement.
Total addressable market (TAM):818M people like Gaming.
Total addressable market (TAM):149M people like both Consoles and Gaming.
Total addressable market (TAM):818M people like Gaming.
Total addressable market (TAM):134M people like both PlayStation and Gaming.
Total addressable market (TAM):818M people like Gaming.
Total addressable market (TAM):84M people like both Xbox and Gaming.
Total addressable market (TAM):818M people like Gaming.
Total addressable market (TAM):463M people like both Role-Playing Games and Gaming.
Total addressable market (TAM):818M people like Gaming.
Total addressable market (TAM):147M people like both Accessories and Gaming.
Total addressable market (TAM):995M people like Software.
Total addressable market (TAM):818M people like Gaming.
Total addressable market (TAM):483M people like both Software and Gaming.
What defines this audience
The psychographics, behaviors, and preferences of the Gaming audience.
Sorting scores by their percentile rank, showing how this value compares to others. (i.e. this score is higher than X% of the scores in the dataset)
